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Pitching for Angel Investment

Pitching for Angel Investment can be a daunting prospect. We aim to make the process as enjoyable as possible and we have a few top tips to help you get the most out of the opportunity.

Pitching Top Tips

  • Keep to time! – It is better to be under-time than over.

  • Don’t get too technical – give enough information so that the investors understand what it is and what it does, but don’t go into too much depth about how it works at this stage.

  • Remember the pitch is to ‘spark’ the investors’ interest - if they want to learn even more about your business, they will arrange a meeting to do so.

  • Be honest – investors are judging you as much as your business, they want to imagine an amicable ongoing relationship with you.

  • Don’t put too much text on your slides, it’s difficult to read and listen at the same time.

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What to include in your pitch

  • A summary slide, summarising who you are and what you are pitching for.

  • What is the problem and what is your solution?

  • Clarification of the product/business, including USPs and IP

  • Market analysis, size, competition

  • Route to market and current traction

  • Team

  • Overview of financials and forecasts, previous investments/grants/other finance

  • Exit strategy and timeline

  • Investment proposition and what the money is needed for

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Investment Readiness

Designed to prepare early-stage, innovative companies for angel investment.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.

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