Easology
Easology is on a mission to make smartphones, tablets, and digital services easier to use for older adults and people with dexterity, eyesight, or cognitive challenges.
Sector
Tech, Mobile & Telecoms
First pitched to ACG
2023
Amount raised through ACG
£40,000
Easology is on a mission to make smartphones, tablets, and digital services easier to use for older adults and people with dexterity, eyesight, or cognitive challenges. As a B2B SaaS company working with major industry partners such as Currys, Samsung, and EE, Easology is rapidly becoming a leading voice in accessible mobile technology.
Early Backing from Anglia Capital Group
Easology first pitched to Anglia Capital Group (ACG) in 2023, securing early investment. This initial funding provided crucial support during the company’s formative stages.
“We were immediately impressed by Easology’s product, business plan and traction to date. They have already attracted a strong set of industry partners and are addressing a clear gap in the market. Anglia Capital Group are hugely proud to have Easology in our portfolio and we look forward to seeing this company’s progress.”
- Hannah Smith, Managing Director at ACG
CEO and Co-Founder Dr Peter Ashall continues to lead the company through a period of rapid growth.
Strong Commercial Progress
Easology’s latest progress update reveals a company moving confidently through its scaling phase. The business is now generating healthy revenues with momentum accelerating in the current financial year (FY 25/26). September 2025 has been their most profitable month to date, and forecasts look strong.
A major driver of this growth was the successful launch of Easology’s refreshed smartphone technology in September 2024. Samsung product bundles using Easology’s intuitive software offers users a highly supportive and accessible mobile or tablet experience. The product refresh has proven extremely effective, doubling Easology’s product margins, and the company now boasts over 10,000+ users with up to 1,000 new users joining each month.
Operational capacity took a further step forward with the opening of a new distribution and customer service centre in Peterlee in May 2025, supported by Durham County Council.
Innovation, Expansion and International Growth
Easology secured an Innovate UK grant to develop Easology AI, an advanced personalised support system that aims to further increase accessibility and independence for users. The project began in November 2025.
International expansion has also begun, with the company launching its service in Ireland – its first EU market – in October. Negotiations are underway to introduce Easology to additional UK and European distribution channels.
Next Steps and Funding Position
To ensure the company can fully capitalise on its opportunities – expanding distribution, developing Easology AI, and deepening engagement with the fintech sector – the team is extending its current investment round at a £5m valuation, open to existing shareholders in the first instance.
Easology is also about to launch a Crowdcube campaign in the run up to Christmas, leveraging the platform’s 400,000-strong investor community to raise both awareness and additional equity.
ACG is so proud of what Easology has accomplished in their journey so far, and we’re looking forward to seeing the company continue to thrive and move forward with their success.