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Startup Insights – ACG In conversation with Rainbird

Updated: Jan 23, 2023

We recently caught up with ACG portfolio company Rainbird. CEO, James Duez gave us a fascinating insight into how Rainbird started, their early experiences in the start-up phase and seeking investment.

The Rainbird platform uses AI-powered automation technology to make decision-making smarter and customer experiences smoother. Their technology takes all the logic, ambiguity and rationality behind human-made decisions, and combines it with data to automate at a scale only possible through machine intelligence.

James also shared some brilliant advice for the current crop of start-ups who are about to embark on the funding journey.

Make sure you’re very clear on your proposition, you’re very clear on what you’re asking for and how you’re different…..don’t be afraid to let the people you’re pitching to understand you and the team because ultimately it’s all about people James Duez, CEO, Rainbird

The Rainbird team first came to Anglia Capital Group in 2015. Although they were at an early stage in their business they impressed the Angels with their clear vision and were successful in securing a total of £330,000, including some co-investment from our partner co-investment fund, New Anglia Capital.

Rainbird have gone from strength to strength over the last 8 years and now have over 40 members of staff. They recently launched a major new piece of functionality to the platform: a drag-and-drop workflow builder that lets you integrate Rainbird’s decision automation capabilities into any automated process. Find out more here

Anglia Capital Group has an incredibly strong portfolio of successful companies. We are proud to say that we have only had one failure to date in a 40-company portfolio which is testament to our robust screening process. We offer prospective Angels the chance to attend one of our live pitching events.


Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.


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